September 14, 2015 Facebook Twitter LinkedIn Google+ CFA Member Profiles & Press Releases

Greenwood Village, CO, Wednesday, August 26, 2015: Crestcom International, a Colorado-based franchisor has announced the launch of their new franchise operations and communication hub (COACH). The COACH portal is the second in a series of major updates to the 27 year-old brand led by new President and CEO, Tammy Berberick.
“We are proud to deliver this powerful business management, planning, and communications tool to our franchisees,” says Berberick. “The COACH Portal, which stands for Crestcom Operations and Communication Hub, allows Crestcom franchisees to quickly and easily develop detailed business plans, track sales, communicate about opportunities with colleagues, access all of their training and sales tools, connect with the home office, or review the latest marketing initiatives.”
The COACH portal is the culmination of a project Berberick began shortly after taking over at Crestcom with the objective of providing a world-class operating environment that makes it faster and easier to operate a Crestcom business. COACH drives efficiency by organizing business, sales and marketing tools in a single location while facilitating real-time sharing of “best practices” among franchisees worldwide. It is optimized to enhance communication with a strong social component intended to spark conversations and continuous improvement.
One of the unique aspects of the COACH Portal is a sales planning module that provides Crestcom franchisees with a detailed business development roadmap. Once a franchise owner inputs his or her annual sales goal, the business planning module will automatically calculate what sales and marketing activities need to be implemented to ensure success. The tool automatically updates sales data and results of marketing campaigns several times per day. It calculates these figures using the remaining days of the year to give franchisees a detailed, daily snapshot of what they need to do to reach their goals.
“This is a tool that will allow me to run my business in a much smarter manner,” says Jennifer Goodrich, a franchisee and area representative from Chattanooga, TN. “Small business people don’t always have the resources to develop and use powerful business planning and analytics tools like the COACH Portal. This is going to help me develop and execute a detailed business plan where I know exactly what I need to be doing every day to reach my goals.”

6900 E. Belleview Ave. Suite 100
Greenwood Village, Colorado 80111

Contact: Matt Walles
Crestcom International LLC
6900 East Belleview Ave.
Suite 100
Greenwood Village, CO 80111

Canadian Franchise Association