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Member Media Release: Innisfil’s Lice Squad to the rescue


September 24, 2015 Facebook Twitter LinkedIn Google+ CFA Member Profiles & Press Releases


Lice Squad, the leading head lice removal franchise donated an entire day’s service revenue company wide to The Children’s Aid Foundation to mark Head Lice Awareness Day Sept. 17.

“Lice Squad hosted the day to bring attention to the overuse and abuse of pesticides on children and the environment,” said Dawn Mucci, president and founder of Lice Squad.com.  “We know that head lice can be solved without the use of pesticides and harsh chemicals.  With recent studies proving 99.6% of the insects had mutations in genes that could allow them to survive the insecticides permethrin and pyrethrin found in most over-the-counter remedies, it is time to enact a change that will have a positive impact on the health of children and the environment.”

Mucci said she has been researching innovative ways to deal with head lice since 2001 and is the early stages of introducing a new product that could replace some of the easiest and cheapest defenses against these insect interlopers that have developed resistance.

“This common human condition affects more than 2.4 million Canadians and 6 to 12 million children in the United States every year.  We are all susceptible and it is time for a TLC approach to treating head lice and people who experience them.”

A number of initiatives are already in place to achieve the mission and vision of Lice Squad.  “The Children’s Aid Foundation was a natural choice to be the recipient of our company’s desire to give back,” Mucci said.

Since 2014, Lice Squad has donated $ 1 from every Premium Nit Kit sold to Children’s Aid Foundation. The additional donation of one day’s service sales revenue company-wide will increase our commitment to further help The Children’s Aid Foundation, Canada’s national charity dedicated to improving the lives of children and youth in the child welfare system.

There are 350,000 children and youth living in the child welfare system who face an uncertain future and through no fault of their own, lack almost everything that most children take for granted.  Money raised by Lice Squad will go to programs and services that will help children in care grow, thrive and lead happy and healthy lives.

“We are appreciative of the support from the staff and franchisees of Lice Squad and funds raised will go to improving the lives of children and youth in Canada’s child welfare system,”” said Linton Carter, Chief Development Officer, Children’s Aid Foundation.

 

Canadian Franchise Association

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